Today’s health and beauty shoppers are more informed and discerning than ever. They buy from brands that share their values and earn their trust. While your products are the star, the delivery experience is a critical part of your brand promise. A leaked serum, a damaged packaging, or a delayed delivery can break that trust instantly.
Shipping is your first physical touchpoint with your customer. Getting it right is essential for building loyalty. Here are five ways you can use your shipping strategy to deliver the experience your health and beauty customers want.
1. Secure the unboxing moment
The “unboxing” experience is huge in the beauty world, but it only works if the products arrive in great condition. For items like cosmetics, perfumes, and skincare, secure packaging is non-negotiable. This is your first chance to show you care.
Using leak-proof liners for liquids, or the right-sized box to prevent items shiftingin transit, is essential. This attention to detail protects your products and your customer relationship. For businesses shipping items like aerosols or perfumes, it’s also important to use a shipping provider that can safely and reliably handle designated Dangerous Goods, ensuring your products arrive safely and in compliance.
2. Build trust with transparent tracking
Health and beauty purchases can feel personal and are often an investment. After clicking “buy,” your customer wants to know where their order is. A lack of visibility creates anxiety and erodes trust.
You can turn that anxiety into anticipation by offering a transparent tracking journey. When customers can see exactly where their order is and get a realistic delivery window, that worry transforms into excitement. And when they receive a photo showing their package safely delivered to their doorstep, they feel confident and cared for, not left wondering if their investment made it safely.
3. Deliver on the promise of fast, reliable shipping
Modern shoppers expect a shipping experience that is both fast and reliable. For health and beauty brands, which are often part of a daily routine, “soon” can’t come soon enough.
A clear delivery promise on your checkout page sets the right expectation. Following through on it builds loyalty. Amazon Shipping helps you meet that promise with reliable two-to-five-day coast-to-coast ground delivery. And because shoppers want their items to fit their schedule, we deliver seven days a week at no extra charge.
4. Offer a simple, hassle-free experience
Simplicity is a luxury. Your customer wants their products to arrive without any effort on their part. The same should be true for you. A complicated shipping process or a difficult claims system takes time away from growing your brands.
Look for simplicity in your shipping. When a serum does leak or a boxarrives damaged, you need a claims process that doesn’t add to your stress. The last thing you want is to spend hours on paperwork when you should be focused on making your customer happy and protecting your brand reputation. Simple, fast resolution keeps everyone focused on what matters most.
5. Show you’re efficient from end to end
Many health and beauty shoppers are “conscious consumers.” In fact, research from Cart.com shows that 66% of consumers actively seek sustainable brands, and they prefer companies that are mindful of their environmental impact. While your ingredient list and product packaging are key, your shipping strategy also plays a part.
Shipping products efficiently means getting the delivery right the first time. Secure packaging prevents damage, which in turn reduces the waste, resources, and emissions associated with replacing items and handling returns. A reliable delivery network with a high success rate helps you show your customers that you are thoughtful about your operations from end to end. This commitment to efficiency aligns with broader industry efforts toward sustainability, Amazon is committed to decarbonizing its delivery fleet company-wide and has rolled out more than 20,000 custom electric delivery vans across the U.S. In 2019, Amazon co-founded the Climate Pledge, a commitment to be net-zero carbon by 2040.
Deliver for your customers
In the health and beauty market, your shipping box is an extension of your brand. A reliable, transparent, and secure delivery experience is one of the best ways to earn repeat business.